You’re building an MVP in 24 hours, and it needs a brand that works just as fast.

In this 60-minute hands-on workshop, Milosh Gjuroski, Head of Design at Represent.mk, shows startup teams how to build a Minimum Viable Brand: the smallest set of decisions that makes an idea look credible in front of a jury, investors and first users. Participants learn why simplicity is a strategy at the early stage, and how to define who they’re for and what makes them different before touching any visuals.

Teams then turn that into a clear one-liner, a single strong mark, one colour and one typeface. Through two short exercises, the Brand Canvas sprint and the One-Shape Logo challenge, teams work on their own hackathon ideas and test their results with four simple checks. The session also includes real case studies from Represent.mk’s studio work.

Everyone leaves with a completed worksheet and a practical checklist to carry straight into their pitch. No design experience or laptop needed, just bring a marker and your idea. Limited to 15 participants.